Experience

B2B Copywriter, Expedia Group | February 2021 – Present

  • Lead and own elevated creative that communicates the hotel and vacation rental offerings effectively ensuring it meets or exceeds campaign targets.

  • Formulate and develop concepts and drive consistency of brand voice across all marketing content, including website landing pages, email campaigns, blogs, social posts, video scripts, and more.

  • Collaborate with cross-functional global teams to craft content for a range of international, top tier campaigns.

Senior Public Relations Account Executive, Gabriel Marketing Group | June 2019 – July 2020

  • Pitch media outlets, execute press releases, and develop client press kit materials.

  • Monitor and analyze media coverage and social media platforms. Compile coverage reports and trends.

  • Lead account management and drive corporate strategy, brand messaging, and content planning. Create weekly blog content and manage social media platforms to strengthen audience engagement.

  • Conduct media and influencer outreach, garnering media coverage to meet quarterly goals as well as coordinating awards and speaking engagements.

Public Relations Account Executive, Gabriel Marketing Group | January 2018 – June 2019

  • Conduct media influencer outreach and manage client interview opportunities and events to meet monthly goals.

  • Maintain social media accounts and increase follower growth and engagement.

  • Compile coverage reports and trends. Research clients, competitors, and the media landscape to support PR planning and strategy.

PR Assistant / Digital Content Specialist, Gabriel Marketing Group | January 2016 – January 2018

  • Maintain social media accounts and increase follower growth and engagement.

  • Draft and edit long form, short-form, sales and social content from infographics to eBooks. Write SEO-optimized web copy, email campaigns, press releases, and newsletters.

  • Oversee and lead client accounts. Assist with employee onboarding; manage freelancers.

Public Relations Assistant, Bonhams Auctioneers | March 2015 – August 2015 (Contract)

  • Maintained a well-organized media data base and grew relationships with media while tracking press coverage.

  • Supported press calls and events acting as point of contact for the media.

  • Created and distributed press releases and media advisories, securing top-tier media coverage.

Editorial Junior Team Member, StyleCaster Media | July 2013 – September 2014

  • Researched and drafted articles on design, fashion, and travel.

  • Conducted interviews, covered events, contributed photography and copy to core social media accounts.

  • Increased web traffic and social media engagement.

Education

University of Virginia

BA, Art History and Media Studies / 2013

Institut Catholique de Paris and George Mason University

French Language and Culture / 2010

NYU School of Professional Studies

Digital Media / 2015

Certifications

HubSpot

Inbound / 2016

Content Marketing / 2017 

Skills

Creative and editorial writing, content strategy, brand storytelling, influencer relations, social media management, technical writing, B2B writing, publicity strategy.