Bringing clarity, craft, and voice to every touchpoint.

I’m Caroline McCloskey — a D.C.-based copywriter with 10+ years of experience turning complex ideas into clear, compelling stories for tech, travel, and lifestyle brands.

I started in editorial, moved into PR, and eventually found my home in brand writing. Today, I’m a B2B Copywriter at Expedia Group, where I lead creative for hotel and vacation rental messaging. I write everything from landing pages and email campaigns to blogs, social content, and video scripts, partnering with global teams to keep our voice sharp, consistent, and human.

Before Expedia, I spent several years in PR and digital content roles, shaping brand narratives, securing media coverage, and managing social channels for tech clients. I’ve written longform editorial, crafted SEO‑driven content, led account strategy, and collaborated with designers, marketers, and product teams to bring big ideas to life.

What ties it all together: I love simplifying the complicated, elevating brand voice, and creating copy that actually connects.

Strengths at a glance:

• Brand storytelling & editorial judgment

• Clear, accessible writing for technical topics

• Campaign messaging & concept development

• Naming support & voice development

• Cross‑functional collaboration

• Digital content across channels

• Media relations & PR strategy

• Press materials, messaging frameworks, & narrative development

• Social media management & audience engagement

• Experience securing coverage and managing communications workflows