Effective and passionate marketing and PR professional, editor and writer. 

Caroline grew up in the Washington, D.C. metro-area, and developed a passion for the liberal arts and writing. While earning her B.A. in Art History and Media Studies at the University of Virginia, she sought internships such as an editorial position writing articles for a lifestyle website and an internship at the University's Art Museum coordinating events and programs for the public. 

Upon graduating, Caroline moved to New York City where she shepherded the marketing and journalistic efforts of various start-ups and tech companies. She first pursued an opportunity at Style Caster Media Group where she grew her portfolio of editorial lifestyle pieces and covered fashion shows, events and interviewed well-known personalities across the city. She then went on to experience the art world's fast-paced PR industry in a public relations position at Bonhams Auction House. 

Caroline currently works in the public relations department of Gabriel Marketing Group (GMG), as an Account Executive; she is chiefly responsible for drafting press releases and media announcements that generate coverage, building and conducting media outreach, maintaining social media accounts, writing bylines and developing thought leadership for clients. She oversees client accounts for a multitude of high-tech companies in industries from healthcare to drone technology; from startups to Fortune 500.

At GMG, she's helped clients secure interviews and coverage in top-tier, local and niche publications such as Forbes, TechTarget, TechRepublic, Network World, Washington Technology, Virginia Business and more. In a marketing role at GMG, she's helped to dramatically increase client's website traffic and lead generation, ultimately getting them acquired by industry giants such as Ebates. 

Caroline enjoys combining her passion for digital and creating compelling strategies for highly effective campaigns. Caroline has a high aptitude for learning new concepts quickly and communicating them clearly to a variety of audiences. She loves to learn new things and is always trying to soak up new knowledge in order to broaden her skills (with a growing interest in design HTML and CSS!).